サービス概要

サービス概要

Our Services: Big-Data-Driven Marketing
We offer research and interview-based advisory services, and support in the strategic implementation of marketing tools.

What is Big-Data-Driven Marketing?

Big-data driven marketing is a new marketing technique that begins with strategy development using a diverse range of consumer data, and continuing on to plan, run, and validate specific plans in a cyclical manner.

At IBA Company, we provide assistance in developing marketing strategies, hypotheses, and validating hypotheses based on the principles of big-data-driven marketing.


1:Research
We conduct media research regarding the latest industry trends and case studies (relevant articles from newspapers, magazines, etc.) as well as interviewing industry experts from the United States to gain unpublished intelligence (details of past cases, forecasting what’s to come, etc.).

2: Advisory Services
We provide advisory services tailored to your company’s specific projects.

3:Project Execution Support
We assist you in effectively using marketing tools for your projects. We also work with you to develop targeting and communication plans and to check the effectiveness of these methods.



※Our Clients
Recruit Group :a corporate group specializing in classified ads, publications, and human resources. It has consolidated annual sales of $15.8 B, Number of employees:38,451
Recruit Marketing Partners Co. Ltd.
Recruit Holdings Co. Ltd.
Recruit Lifestyle Co. Ltd.
Yodobashi :a Japanese large electronic and home appliances chain store, it has annual Sales of $6.8 B, Number of employees:5,000
Shishedo:a Japanese No.1 cosmetic company ( 5th largest in the world). It has annual sales of $8.5 B, Number of employees:36,549
NTT Data:a Japanese system integration company and a subsidiary of the NTT Group; has annual sales of over $16 B. Number of employees:80,550
Fields Corporation: a Japanese entertainment company (comics, anime, consumer goods/services using entertainment IP) with annual sales of $1.5 B.
Itochu-Shokuhin Co. Ltd.: wholesales and distribution of CPG, with annual sales of $6.3 B.